Recipe for a Perfect Party Free Essays

So you need to plan a party. Where do you begin? Party planning involves many steps and is essential to being a good host or hostess. Parties can vary from theme, to size, to guests attending. We will write a custom essay sample on Recipe for a Perfect Party or any similar topic only for you Order Now Three major steps in any perfect party is choosing a date, creating a menu, and setting the atmosphere. Choosing a date is the first step in planning a party. For example, if you are planning a Christmas party, chances are your guests will have other parties to attend this time of year and you won’t want this to interfere with your party.This is also crucial as you need to make your invitations and RSVP’s to know when your guests will or will not be likely to attend. Ask your potential guests when would be the best time for them. This not only gathers information for your party but also relieves the stress in not knowing how much time you have to prepare, including creating a menu. The second step in planning a party is choosing and creating a menu. This can tie into the theme or main reason for your party I. e. : Christmas/New Year’s Eve, Birthday, Wedding etc.If your theme is Christmas/New Year’s you may want to go all out and have an expensive menu as opposed to a Birthday party where you may only want to have pot luck. Creating a menu also includes drinks- both hot and cold, desserts and finger foods. Often a key ingredient in parties, drinking allows your guests to socialize and get more acquainted with each other. Make things interesting by having a dessert table served buffet style. You may also want to use this serving style for serving finger foods, or drinks. This way guests can help themselves which may alleviate stress of serving food or beverages at specific times. Such foods/beverages that may be served buffet style may include Do-it-yourself cocktails, fresh fruits and vegetables- suitable for dips, cheese and crackers, or even a chocolate fountain. This is a simple but effective way in making your party a pleasant experience and can also be used in a variety of parties. The second element is whether you will be making the food yourself or hiring a caterer. If you are making the food yourself, take into consideration any dietary requirements of your guests. Are there any guests allergic to anything?Are any guests vegetarian? The last thing you want is someone getting sick or not having anything to eat thus leaving your guest(s) hungry. Also, recognize what time of day your party will be held in relation to the time the food will be served. For instance, if your party is to be held at 2:00pm you are not likely to serve a complete 3 course meal. The third step but not necessarily the final step in planning a perfect party is the creating your atmosphere. This is often the most time consuming step as it involves a variety of things, but can also be the most fun.Creativity is key in setting the perfect atmosphere. Location, music and decorations are covered in this step. Select a location that can be tied into your theme. For example if you are having a winter or Christmas themed party, you may want to host your event at a skating rink. When selecting your location, ask if there are any features- which may be beneficial to your party, such as a sound/light system, dance floor or kitchen area. Most locations that are commonly used for this type of entertaining have some of these features.Music- a key component in parties- can set the mood for a memorable party. Keep things inexpensive by using your own CDs or songs. This saves money on renting a DJ or other music service and you also know what your getting which will help avoid disappointment. Create a song list that relates to your theme. If you are having a New Year’s Eve party, you may want to include the traditional â€Å"Auld Lang Syne† or other holiday related songs. You may also want to ask your guests which genre of music or artists they like. Be sure to include both fast and slow music- perfect for dancing! Decorations which are the finishing touch on any party, are a great way in showing off your creativity and ideas. These can vary both big and small, expensive or inexpensive. One easy way to decorate is making your own homemade decorations. For a Christmas party, use a Christmas ornament with your guests name on it as a place card. This doubles as a party favour. Other decorating ideas may include grouping together unscented candles of different heights and colors that suit your theme.This is perfect for some ambiance lighting, and it’s also effective for those who have allergies-because there are no flowers or strong perfumes involved. If your party takes you outside, decorate the outside using simple but attractive white lights. Lights of any color, can be used any time of year and easily adds that festive feel. Among other decorations, offer your guests an area for photo opportunities such as a backdrop that may include a swing to sit on, a festive scene or, if available, something as simple as the scenery. This will allow for others to look back and appreciate your party long after it has ended.As you can see, party planning involves many details, options and time, and can be overwhelming, but it doesn’t have to be. Every party is different and there is no right or wrong way to plan but starting with these three simple steps, you are on your way to planning the perfect party of any theme or type, perfectly. You chose your date, created your menu, and decorated your venue. Also one of (if not) the most important steps in planning a perfect party is to do just that. Party! Have fun, relax and enjoy yourself! P. S- Leave the cleanup for tomorrow, you deserve it! How to cite Recipe for a Perfect Party, Papers

Relationship of Neanderthals to Modern Humans free essay sample

After extracting ancient DNA from the 40,000-year-old bones of Neanderthals, scientists have obtained a draft sequence of the Neanderthal genome, yielding important new insights into the evolution of modern humans. No other ancient people have aroused more controversy and confusion over the last century and a half than have the Neanderthals (3,4). There is an on-going debate as to whether they should be considered Homo sapiens. While the idea that modern humans originated in Africa and spread out to other parts of the world is widely accepted, several scenarios have been proposed to account for the replacement of neanderthal populations. The multi regional hypothesis holds that neanderthal populations in Eurasia and Africa were held together by gene flow. Fossil and genetic evidence supports an African origin for Modern Humans (1,3,5,9,10). A decade after scientists first cracked the human genome, researchers announced that they have done the same for Neanderthals, the species of hominid that existed from roughly 400,000 to 30,000 years ago, when their closest relatives, early modern humans, may have driven them to extinction (1,3,5,9,10). We will write a custom essay sample on Relationship of Neanderthals to Modern Humans or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Led by ancient-DNA expert Svante Paabo of Germanys Max Planck Institute for Evolutionary Anthropology, scientists reconstructed about 60% of the Neanderthal genome by analyzing tiny chains of ancient DNA extracted from bone fragments of three female Neanderthals excavated in the late 1970s and early 80s from a cave in Croatia (6,8). The bones are 38,000 to 44,000 years old. The genetic information turned up some intriguing findings, indicating, for instance, that at some point after early modern humans migrated out of Africa, they mingled and mated with Neanderthals, possibly in the Middle East or North Africa as much as 80,000 years ago (5,7,10). If that is the case, it occurred significantly earlier than scientists who support the interbreeding hypothesis would have expected. Comparisons with DNA from modern humans show that some Neanderthal DNA has survived to the present (3,4,7). Moreover, by analyzing ancient DNA alongside modern samples, scientists were able to identify a handful of genetic changes that evolved in modern humans sometime after their ancestors and Neanderthals diverged, 440,000 to 270,000 years ago (2,4). Researchers compared the Neanderthal genome with the genomes of five living people: one San from southern Africa, one Yoruba from West Africa, one Papua New Guinean, one Han Chinese and one French person (2,4,6). Scientists discovered that 1% to 4% of the latter three DNA samples is shared with Neanderthals — proof that Neanderthals and early modern humans interbred. The absence of Neanderthal DNA in the genomes of the two present-day Africans indicates that interbreeding occurred after some root population of early modern humans left Africa but before the species evolved into distinct groups in Europe and Asia (1,3,5,9,10). All studies of Neanderthal genomic DNA use material obtained from fossilized Neanderthal bones that are tens of thousands of years old. As one might expect, the quality of the material that can be recovered from such specimens is very poor, as DNA degrades over time. Consequently, there is wide variability in DNA preservation among available Neanderthal specimens, and most Neanderthal bones yield no usable DNA (2,3,4). When present, Neanderthal genomic DNA is recovered in short (50- to 100-bp) fragments (2,3,4) The information content of Neanderthal DNA is also degraded: Individual nucleotides are subject to chemical modification, with deamination of cytosine to uracil the most common lesion (2,4). Moreover, the fragments of Neanderthal genomic DNA are mixed with microbial contaminants that constitute gt;90% of the recovered DNA. The amount of DNA damage and microbial contamination are dependent on ambient environmental conditions: The ancient specimens that have provided the most intact DNA are mammoth remains recovered from permafrost. These specimens often include preserved hair shafts and soft tissues from which relatively high-quality DNA can be recovered (2,4,5). None of the Neanderthal specimens providing the DNA for whole-genome sequencing approach this level of preservation (2,4,5,6). In addition to these challenges, ancient specimens frequently become contaminated with modern human DNA during handling and DNA extraction.

Salomon v salomon free essay sample

This essay will examine the legal standing of the doctrine of separate legal personality as it was developed in Salomon v. Salomon Co Ltd [1897] AC 22. Even though this doctrine is the stone head of the English company common law, the courts introduced several exceptions which undermined the veil of incorporation. The exceptions were firstly introduced in the mid-60s by Lord Denning in Littlewoods Mail Order Stores Ltd. V IRC [1969], and allowed the court to lift the veil and hold the shareholders liable for the companys actions. The main reason for the courts to lift the veil is where the shareholders had abused the privileges of limited liability and incorporation. Corporate personality and incorporation Incorporation is the procedure of stating a company as separate legal personality from its shareholders. At the time when a company is incorporated, it becomes a separate legal personality; namely it has legal existence in the eye of law. We will write a custom essay sample on Salomon v salomon or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By corporate personality it is considered that the company has a different identification from its members and the members liability is extended only up to the amount they have to pay for their shares. One of the main effects of limited liability is that the company carries its own contracts. The companys creditors can take action only against the company even though sometimes they will not be able to retrieve their money back if the company is liquidated. Furthermore, the company is not affected from the death or the decision of a member who withdraws. It might affect the functions of the company but it will still exist. A company owns its own assets. The assets belong to the company; the members have no rights over companys property. This provides security to the creditors as the shareholders will not be able to extract the assets out of the company and reduce companys value. Salomon v Salomon . Co Salomon had a business as a sole trader and decided to enlarge it to a company called Salomon Co Ltd. His family held from one share each and he held the remaining largest portion of shares. After the sale of the business, the company paid in return cash to Salomon and his family and debentures to Salomon in person. Soon the company faced financial problems and Mr. Salomon and another creditor had to lend the company money. Unfortunately the company came into liquidation and the liquidators supported that the debenture was invalid as Mr. Salomon was a creditor of Salomon Co Ltd; his own company. Even though the High Court held that the creditors allowed claiming against Mr. Salomon, the House of Lords held that the company was correctly incorporated; it was not relevant that the other members of the company had not as important part as him. Thus Mr. Salomon and Salomon Co Ltd were two different entities and the redemption of debentures was a priority. Salomon’s case was remarkable in extending the principle of separate personality. Even though after incorporation the company has the same nature it is a different legal person from its creators. The company is not an agent of its creator and he is no liable for the company unless it is provided by the Act. The effect of the doctrine laid down in Salomon v Salomon The Lords in the Salomon case stated that: The company is at law a different person altogether from the [shareholders] ; and, though it may be that after incorporation the business is precisely the same as it was before, and the same persons are managers, and the same hands received the profits, the company is not in law the agent of the [shareholders] or trustee for them. Nor are the [shareholders], as members, liable in any shape or form, except to the extent and in the manner provided for by the Act. Accordingly, it can be argued that Salomon case established the doctrine of separate legal entity and limited liability. Once a company is lawfully incorporated, the members enjoy limited liability with no regard to several circumstances such as the number of the members and the fact that a member may be the only director or employee. The most important effect of limited liability is that the shareholders are not liable for any debts as the company is a separate legal identity. In the case of bankruptcy, members personal assets are protected and out of reach by the companys creditors. The Salomon case safeguarded members personal property and offered members a security as they can have earnings from the company while they are protected. However, this protection offered by the Court to companys members made the companys creditors skeptical, since, in some cases the company was used to defraud the creditors and the state. The courts had to balance the protection to shareholders and the injustice against the creditors. Accordingly, the courts had to be ready to ignore the doctrine of separate legal personality and lift the veil of incorporation in cases where the company is incorporated in order to defraud. Case of Littlewoods Mail Order Stores Ltd V Inland Revenue Commissioners and the statement of Lord Denning Lord Denning was the precursor of lifting the veil of incorporation. Specifically, in the case Littlewoods Mail Order Stores Ltd. V IRC [1969], Littlewoods rented premises on 99 year lease from Oddfellows, on a very low price (? 23444). Later the value of money changed and after 22 years Littlewoods and Oddfellows decided to find a way to both benefit. Oddfellows transferred the premises to Fork Manufacturing Co. Ltd. , a wholly-owned subsidiary of Littlewoods. F. M let the premises to Oddfellows for 22 years and 10 days at ? 6 per year. The lease 99years lease was surrendered and Oddfellows became a lessee of the company for 22 years with rent ? 42450 per year. Littlewoods appealed to the special commissioners against assessments to income tax supporting that tax benefits were associated with land acquired for subsidiary. The commissioners did not accept the appeals after detecting that the purpose of Littlewoods getting into contract was to ensure for its subsidiary the freehold reversion while maintaining occupation in the context of under lease. Hence, the ? 19006 was not an outcome of the company’s business and the deduction was forbidden by section by section 137 (a) and (f) of the Income Tax Act, 1952. 1 The House of Lords held that he could not recognize the parent company and the subsidiary as one at the present case. Lord Denning supported that the courts have to be prepared to look behind a company and find the real purpose of its creation and operation. The court’s decision in Littlewoods case balanced the protection of the shareholders and the risk undertaken by companys creditors. The courts managed successfully to offer protection to creditors without opening the floodgates for actions against the innocent members. This was accomplished by carefully regulating and stating the exceptions to the doctrine of separate legal entity and limited liability. Concept of lifting the corporate veil and the circumstances when the courts will apply this In some cases entrepreneurs try to take advantage of the veil of incorporation for deception purposes. Therefore, the courts may find that this liability protection should not apply and lift the corporate veil. This allows creditors to recover damages from the members personal assets if the corporate assets are not enough to compensate them. The lifting of corporate veil is adopted to prevent any violation of the incorporation and it targets only those responsible for the situation. The veil can also be lifted when the defendant uses the company to evade any legal responsibilities (Jones v Lipman [1962] 1 All ER 442), when the company is a sham or facade and it is created for fraud. The relevant leading authority is Trustor AB Smallbone (No. 2) [2001] 1 WRL 1177. The company was a sham and created as a ‘mask’ to help the transfer of money, it was involved in the impropriety and thus it was necessary to lift the veil for the purposes of justice. In general, the veil is lifted in cases where the company is used as a mask to mediate or hide the real reason of its creation. A director cannot hide behind the representative liability of his company where he is fraudulent. According to the Insolvency Act 1986 under the section 213,214 a director is liable if in the case of liquidation of the company, it is discovered that the company carried on for fraudulent reasons. Moreover, he is also liable for wrongful trading if at that time knew or should have known that there was no reasonable possibility that the company would avoid going to liquidation. When the director is deprived of his legal rights but still continues to act, then he will also be jointly and severally responsible for any liabilities and debts of the company. Additionally, the veil is lifted for the benefit of the nation or the community (Daimler Co. v Continental Tyro Co Ltd [1916] 2 AC 307). Finally, when the company equitable winds up; it is treated as a partnership even though there is no contract, when abuses legal procedures (Re Bugle Press [1961- Ch. 270]) or if the company of a group does not fill a group account in conjunction with individual accounts then the ‘cape’ is lifted. The circumstances of lifting the veil are not always straightforward and each case has to be examined individually. Conclusion Salomon v Salomon established the corporate veil in English courts and it offered protection to the shareholders of the company. Despite this, the boundaries of this security have changed over the years. The courts tried to balance the protection of the shareholders and the risk faced by creditors of the company and accordingly the Littlewoods case established the first exceptions to the general rule of limited liability. This resulted to the fact that the members of the company sometimes may be equally and personally liable. Lifting the veil of incorporation, should be confined to the cases which the companies are used as masks for defraud. The veil should not be used wrongly, as, that will lead to arbitrary shield for those who want to divert the power of Company Law.

Effective Media and Tobacco essays

Effective Media and Tobacco essays Advertising is everywhere we look today. According to recent estimates, most Americans see or hear nearly 2,000 advertisements a day, whether it is on television, radio, billboards, magazines, or newspapers. But what is advertising exactly? In short, advertising is a form of persuasion and misdirection from businesses or companies to convince buyers that their product is the best. One area of effective advertising is tobacco companies' advertising. Tobacco companies target teenagers most with their advertising. Many people can already see that but how much of an impact does it actually have on teenagers? Every day in the United States, another three-thousand children and teens become regular smokers, and one-thousand will eventually die from this use (Centers for Disease Control Prevention). The tobacco industry sells $1.26 billion in tobacco products each year to children under 18; that is over one billion packs of cigarettes (Journal of the American Medical Association). Most teens start smoking because their friends do, or they just think they will be cool. The two most advertised cigarette companies today are Camel and Marlboro. John P. Pierce, head of the University of California at San Diego's cancer prevention ad control programs, reports that teenagers were more likely than adults to identify Marlboros or Camels as the most advertised brand of cigarettes. This is because the Marlboro industry and Camel industry target teenagers with the "Marlboro Man" and cartoon characters such as "Joe Camel." Tobacco companies depict their products in such a way that influences a teenager's consumption choices. Marlboro chooses to depict their products by using a "cowboyish" role model known as the "Marlboro Man". The "Marlboro Man" is portrayed as a strong, rough resourceful male. He entices teenagers into believing that smoking Marlboro cigarettes will make them this type of rugged attra ...

How to Get Started as a Freelance Writer in 6 Simple Steps

How to Get Started as a Freelance Writer in 6 Simple Steps How to Get Started as a Freelance Writer in 6 Simple Steps How to Get Started as a Freelance Writer in 6 Simple Steps By Ali Hale Would you love to be a freelance writer? Maybe youre hoping to make a bit of money on the side of your day job, or you want to find some work that fits around being at home with your kids much of the day. Perhaps youre hoping to launch a whole new career. You might well be feeling daunted before youve even begun, though. Theres just so much information out there: where do you even start? These  six steps are all you really need in order to get going: Step #1: Find Out How Self-Employment and Tax Works in Your Country Before you start freelancing, it’s important to figure out how self-employment (and particularly tax) works in your own country. You don’t necessarily need to do anything about it right away, but you do need to know what to expect. Here in the UK for instance, sole traders (the simplest set up for a freelancer) don’t have to register with HMRC (the tax authorities) from the first moment they start freelancing. They do need to be ready to submit a self-employed tax return on time, though – e.g. by the end of January 2020 for the tax year 6th April 2018 – 5th Mar 2019. If your country isn’t on this list, just search for â€Å"register as self-employed† and your country name, and you should find plenty of advice. Step #2: Create a  Gmail Account (for Email and Google Docs) Do you have an email address that looks something one of these? chocolatelover@hotmail.com GameofThronesfan@yahoo.com I’m sure it goes without saying that those aren’t very professional looking! Even if your email address uses your name (or your pen name), free providers like hotmail and yahoo have a bit of an â€Å"unprofessional† reputation. Gmail is much better regarded, perhaps because it started out being very popular with techy types, and is now so ubiquitous. So I’d recommend setting up a professional looking email address with Gmail, for now – something like yourname@gmail.com or yournamewriter@gmail.com. One important reason for having a Gmail address is that it also gives you a Google account, which you can use for Google Docs – I find that many clients want to collaborate in this way. If you prefer to have a really professional looking email address, then you’ll need to register a domain name of your own (e.g. mine is www.aliventures.com) and then set up an email address at that domain (mine is ali@aliventures.com). Step #3: Figure Out What Topics You Want to Write About Before you go any further with freelancing, it’s a good idea to figure out what you want to write about. You might think that it’d be best to write about anything and everything, in the hopes you’ll get plenty of work – but the truth is that clients prefer writers who have prior experience in a particular area. You’ll also probably enjoy freelancing more if you’re writing about topics you’re actually interested in. When you’re figuring out which topics to focus on, you might want to consider: Your personal life and experiences – e.g. if you’re a parent to school-age children, you could write about pregnancy, babies, toddlers, etc. Your professional life – e.g. if you work in IT, you might want to specialise in technical writing or in writing for blogs that cover techy topics. Your hobbies – e.g. if you love to craft, then you might want to look for blogs about craft or companies that sell craft supplies to write for. You can switch or add topics as you go forward in your career, but you’ll find it helpful to have some idea of the areas you want to focus on when it comes to the next two steps. Step #4: (Optional) Create a Website You don’t have to have a website in order to freelance – so if this is just a step too far right now, then feel free to skip it. At some point fairly early in your freelancing career, though, you’re going to want to have a web presence. You’ll want somewhere to direct potential customers, whether those are your current contacts, friends of friends, or people who read your guest posts (see Step #5). If you don’t want to spend any money at this stage, I recommend setting up a free website with WordPress.com (just follow their process step by step). Your website will have â€Å"wordpress† in the address, so it’ll look something like yourname.wordpress.com. While this isn’t the most professional option out there, plenty of freelancers do just fine with a free WordPress site – and I think it’s absolutely fine when you’re just starting out. Alternatively, if you’re fairly confident about techy things and if you have a bit of money to invest, I’d recommend purchasing web hosting, registering your own domain name (e.g. yourname.com) and setting up self-hosted WordPress on that site. Most web hosts have a simple â€Å"one click† installation process for WordPress, as it’s so popular. Step #5: Get Some Published Experience Before you can start landing freelancing clients, you need some experience: published pieces that you can show them as examples of your work. But how do you get that experience when you don’t have any clients? One simple way is to write guest posts for large(ish) blogs: a big advantage of these is that your posts will be online, so it’s very easy to send clients a link to them. You can also create a â€Å"Portfolio† page on your website with screenshots of and links to your work. Ideally, you’ll want to target blogs that fit in with the areas you want to write about, so that you’ve got relevant freelancing clips. Most guest posts are written for free, and although some freelancers feel you should never work for free, I think it makes sense to do so when you’re just starting out. (Don’t spend ages at this stage, though; three to five published pieces should be plenty.) You’ll almost always get the opportunity to write a â€Å"bio† to go along with your guest post (normally at the bottom of it). You can use this to promote your freelancing services, writing something like: Ali Luke is a freelance writer, specialising in blog content for small businesses. You can find out more about her and her services at  www.aliventures.com. If you want to freelance for magazines or print publications, rather than blogs or websites, then you’ll want to look for ways to get some experience with print. A good place to look is local free newspapers and magazines – they probably won’t be able to pay, but they’ll likely be very willing to publish your work. Step #6: Start Finding Clients If there’s one thing you take away from this post, make it this: Don’t use content mills. If you’re not sure what a content mill is, it’s a site where you sign up and get sent writing jobs. They often promise lots of work, or tell you how much writers can make – but the reality is that they pay peanuts. They often call themselves â€Å"article writing services†. Textbroker is a well-known one; Copify and iWriter are other examples. Content mills can’t afford to pay much, because their main selling point to their clients is that they’re a cheap way to get lots of content. So where else can you find work? Let family and friends know that you’re freelancing, and tell them what type of work you’re looking for. You never know when someone will know someone! Look at the ProBlogger jobs boards and Freelance Writing Gigs’ daily round-up of writing work. (There are plenty of other similar job boards online, but I’ve found that between these two, they cover all the good opportunities.) Pitch directly to websites (or magazines, or whatever type of publication you want to write for). Target local clients, perhaps with an ad in a local paper, shop window, or library, or by attending local small business networking events. Browse the website of companies that offer services related to your niche and in case they dont have a regularly updated blog contact them offering your writing services and explaining the benefits that fresh content would bring to their website. Think beyond writing articles. You can offer services such as crafting email marketing campaigns, writing e-books and reports, website editing and proofreading and so. Finding your first paying client can feel like a huge hurdle but once youve found one client, more will follow. In case you want more help, I have a 6-week program that covers all the aspects of getting started as a freelance writer, from improving your writing productivity to landing high-paying gigs, from promoting yourself online to running your freelance business efficiently. The course has been offered for 8 years and over 1300 students enrolled during that time. I offer a complete money back guarantee, and surprisingly no one ever asked for it! In order to celebrate its eighth anniversary we are offering the course for just $29, so check it out below before the promotion ends. Above all, if you decide to try freelance writing, make sure you persevere. Getting results takes time, as with virtually all endeavors in life, and the biggest mistake I see aspiring freelance writers making is giving up too soon. Hang in there for 6 to 12 months before you evaluate your results. Good luck! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Apply to, Apply for, and Apply withRules for Capitalization in Titles15 Names and Descriptions of Effects

How video games affect teenagers nowadays Essay

How video games affect teenagers nowadays - Essay Example (2008) did a test concerning means changes in heart rate and respiration rate in the experimental conditions while playing high violence and low violence video games, and also the means of the average standardized electrodermal reaction into the two types of stimuli for the high- and low-violence groups. The results indicate that the higher level of violence players manifested greater aggression than the low level violence video game players. On the other hand, video games have also been found to have positive effects. For example, the study of Reinecke (2009), it was indicated that video and computer games are engaging media and are capable of alleviating players’ stress. A model has been deduced from empirical data to support this assertion, depicting the associations among recovery experience, work-related fatigue, daily hassles, emotion-focused coping, problem-focused coping, and playing games for recovery from stress and strain, with social support acting as moderator. Given these initial literature, the researcher was compelled to investigate what has thus far been found about the influence of video games on teenagers’ cognition, affect, and behaviours. The study shall be beneficial for a thorough understanding of both advantages and repercussions of playing video games, especially amongst teenagers. Both objectives shall be achieved through a critical review of related literature and interviews with teenagers who avidly play video games. Thus, both primary and secondary data collection shall be undertaken for the purposes of this study. The review of related literature has been conducted by gathering materials from online journals, newspapers, and websites. On the positive influences of video games, Reinecke (2009) pointed out that â€Å"Accordingly, as video and computer games are a very absorbing media environment, they are likely to foster feelings of relaxation and to support recovery from stress and strain.† Moreover, he had drafted out a model

Marketing Plan for ServiKali - Start up business Thesis

Marketing Plan for ServiKali - Start up business - Thesis Example This unique service shall target people who are settled abroad from Columbia and want to send money back home for various purposes. The stratus is that section of people who have their relative and friends settled abroad and stay in distant locations of Columbia. These people also do not have access to the internet or banking services. The paper carries out secondary research analysis for the purpose of this survey. The product and the company are relatively new (Weiner, 2000). Other companies in the business of international money transfer only provide for transfer and delivery of money. ServiKali aims to deliver services instead of money and put the business into a service perspective and give a new niche to its people. The paper makes use of journals, web and books for the purpose of carrying out this research activity. The total size of the market is difficult to estimate but it shall encompass anybody who is in need of foreign remittance and some service associated with this money received. The total population of Columbia is 47.1 million people and the users of this service are spread out but mostly the older generation and those who are distantly located (Tradingeconomics. 2014). It is estimated that about 70% of the country’s population lives on 7% of the land area of Columbia (Tradingeconomics. 2014). The service provided by ServiKali is meant for the 30% distant and rurally located people (Tradingeconomics. 2014). The demand for money transfers is still untapped and stores a huge potential because the market for international money transfers has been restricted with banks alone. New media for international monetary transactions is expected to have a higher demand. The company has an established brand name and consumer acceptance in US. It has to invest largely in marketing efforts to create its brand recognition in Columbia. Also,